There are tales that come without any noise, and they remain everlasting. Rupali Barua is among such stories – a love, loss, reinvention and poise story. Being an actor Ashish Vidyarthi wife, nowadays, she is much more than a wife of a celebrity. She is a creative fashion entrepreneur, model and a creative mind who has made her life an icon of perseverance.
It is a combination of strength and simplicity that make Rupali Barua go through her childhood and succeed in using the handloom business that she manages to manage in Kolkata. She had made two dreams, one in another country, one at home, and in both instances, according to her own conditions.
Who Is Rupali Barua?
Rupali Barua is a British born fashion designer and Indian born entrepreneur who has gained fame by encouraging handloom craftsmanship in her boutique called NAMEG Store in Kolkata. She is also a co-owner of Café Na-Ru-Meg, a community-style cafe that is based on creativity and tranquil living.
Even though a lot of people discovered her with the marriage to Ashish Vidyarthi, she was already familiar to business people of Kolkata with her own vision of fashion – minimal, elegant, and with Indian roots.
| Full Name | Rupali Barua |
| Date of Birth | 21 April 1973 |
| Birthplace | Guwahati, Assam |
| Profession | Fashion Entrepreneur & Model |
| Nationality | British (of Indian origin) |
| Current Base | Kolkata, India |
Early Life and Education
Rupali was born in a good family of Assamese in a family filled with books, classical music and family values. She was interested in people and cultures which made her study Anthropology – first at Cotton University, and then she graduated at Gauhati University.
This history has influenced her artistic vision and made her realize how fashion can be used to reflect identity. Her schooling also made her have an appreciation of cultural preservation which she later made her brand.
| Education Level | Institution | Field |
| School | St. Mary’s Higher Secondary School (Guwahati) | Humanities |
| Bachelor’s | Cotton University (Guwahati) | Anthropology |
| Master’s | Gauhati University | Anthropology |
Rupali Barua Age and Timeless Elegance
The interest in Rupali Barua age never died away. Born in 1973, she turned 52 in 2025. The radiance she exudes usually stuns first-time acquaintances. She attributes her youthfulness to her healthy lifestyle, which is yoga, meditation, traditional Assamese food, and lots of walking.
She has only grown more confident and calm due to age. In her interviews she has stated that an outfit is not elegance, it is a way of thinking.
| Attribute | Detail |
| Current Age (2025) | 52 Years |
| Zodiac Sign | Taurus |
| Motto | “Age is only as graceful as your choices.” |
The UK Chapter and First Marriage
Rupali Barua went ahead to marry a doctor called Mitam Barooah who is a doctor by profession but is in England. They relocated jointly to Birmingham where she started her business life. They also established a handloom clothing business, Reel and Weave Ltd., that took Indian handloom to the British market in 2010.
Their business was noticed due to their genuineness and use of sustainability in sourcing. But fate came in to play and her husband died in an accident. A single chapter in her life came to an end in 2016 with the company being dissolved.
| Company Name | Founded | Location | Focus Area |
| Reel and Weave Ltd. | 2010 | Birmingham, UK | Indian handcrafted clothing |
After her husband’s passing, she decided to return to India. The move was both emotional and empowering – a chance to start again with the wisdom of experience.
Return to India and New Beginnings
In India, Rupali Barua established her residence in Kolkata, which is the city of creative power and richness in culture. In 2018 she started NAMEG Store, a boutique that sells handweaved saree, stoles, and lifestyle items. The shop immediately gained popularity among the professionals who appreciate comfort and the use of quality materials rather than trendy outfits.
Her boutique is recognized by combining old Indian textiles with contemporary silhouette. She is also a model of her own designs demonstrating customers the feel and movement of her clothes in real life.
The NAMEG philosophy rests on three pillars:
- Authenticity – Preserve craft heritage.
- Sustainability – Use eco-friendly, natural fabrics.
- Empowerment – Support rural artisans, especially women.
Fashion Philosophy and Style
Rupali Barua is of the opinion that the real style is comfort which is made deliberately. She is well known due to her Assamese and Bengali sarees, simple jewelry and natural coloring. Her social-media followers are impressed with how she is able to modernize traditional wear very easily.
| Fashion Aspect | Preference |
| Favorite Outfit | Handloom Saree |
| Fabric Choice | Tussar Silk, Cotton, Khadi |
| Color Palette | Earth Tones & Pastels |
| Accessories | Silver Jewelry or Minimal Gold |
Her approach has inspired many urban women to rediscover local weaves and celebrate sustainability in fashion.
Marriage to Ashish Vidyarthi
Rupali Barua got married to Bollywood actor Ashish Vidyarthi in a private ceremony in Kolkata Club on May 2023. It was a brief court registration and an uncomplicated celebration with close family and friends.
Their affair began with ordinary acquaintances and developed on the basis of small values – art, traveling and spiritual calm. Ashish referred to the marriage as being an incredible sense of companionship in the middle part of the life.
| Marriage Detail | Information |
| Husband | Ashish Vidyarthi (Actor) |
| Marriage Date | 25 May 2023 |
| Wedding Venue | Kolkata Club |
| First Husband | Dr. Mitam Barooah (Late) |
| Stepson | Arth Vidyarthi |
Family and Personal Life
The world of Rupali Barua is still pegged on family. Her father, Ambika Barua, died and her mother, Kamali Barua, and sister, Meghali B. L. are the only close people she has. Meghali is an employee of one of the hospitals in Kolkata and she is frequently involved in charitable activities associated with Rupali brand.
| Family Member | Relation | Profession |
| Ambika Barua | Father (Deceased) | – |
| Kamali Barua | Mother | Homemaker |
| Meghali B. L. | Sister | Healthcare Professional |
| Dr. Mitam Barooah | First Husband (Late) | Doctor in UK |
| Ashish Vidyarthi | Second Husband | Actor |
Her bond with Ashish’s son, Arth Vidyarthi, is said to be friendly and warm, showing that blended families can thrive with understanding.
Café Na-Ru-Meg and Entrepreneurial Growth
Other than fashion, Rupali shares Café Na-Ru-Meg in Kolkata. The name is derived after the initials of the three partners. The coffee shop is famous by its relaxed atmosphere, decorative arts, and locally based menu. Also, it features poetry readings, exhibition of art, and community meetings.
It is referred to as a slice of tranquility in a hustling city by people who visit it. In the case of Rupali, it is the other artistic expression – a place to meet ideas, fellow human beings and good food.
Net Worth and Business Growth
Rupali Barua’s professional journey reflects slow and steady success. Her earnings come from fashion retail, café ownership, modeling, and collaborations.
| Year | Estimated Net Worth (INR) | Growth Driver |
| 2021 | ₹2.2 Crore | Boutique recovery post-pandemic |
| 2022 | ₹2.9 Crore | Café launch and media attention |
| 2023 | ₹3.6 Crore | Marriage spotlight boosts brand |
| 2024 | ₹4.3 Crore | New design lines and collabs |
| 2025 | ₹5.0 Crore | Online sales and steady loyalty |
By 2025, her combined ventures made her one of Kolkata’s most admired creative entrepreneurs.
Public Image and Media Perception
She is usually referred to the media as graceful, dignified, and indifferent to noise. Compared to other celebrity spouses, she does not attend red-carpet events and interviews that do not relate to her brand. She is unique and is the admiration of many fans in a world where women tend to be characterized by their partners. Her quiet demeanor has made her an accidental influencer – a person that people are easily motivated to be.
Conclusion
Rupali Barua is not just a fashion businesswoman or the wife of an actor, she is a lesson that it is never too late to make your life again. Her humble origins in Assam through to the effective exploits she has made of herself in Kolkata are all chapters of her life that have shown the strength of character, grace, and self-confidence.
She still inspires at the age of 52 with her peaceful authority and imaginative outlook – living evidence that second chances can be beautiful when used wisely.
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